Advertise poker
To make a bluff with the deliberate intention of being exposed
as a loose player. Advertising usually means showing down a
mediocre hand, to give the impression that you play overly loose
or that you play a generally weak game. The idea is that other
players will then give you more action when you make a legitimate
hand. Since people are bad at revising first impressions, this
potentially beneficial effect can be long-lasting.
Typical advertising plays in hold'em might be to show down top
pair with a weak kicker (e.g., K2), middle pair, or a gut shot
draw that missed. These hands have marginal intrinsic value,
but playing them early in a session might pay off later. Of
course, it's best to advertise if you actually want to be called
down more often, e.g., at an especially tight table. At a table
full of calling stations, it might be unnecessary or even harmful.
Advertising can also mean anything you do at the poker table
to manipulate how other players assess you.
Advertise Poker
